Those who know Steven Levitt and Stephen Dubner's writing will support me when I say that this is, beyond economics, a marketing book and a very entertaining one. Head over to www.freakonomics.com/books and get some more wisdom over there NOW!
Ever wonder how optimization and testing is done at Netflix, Etsy, or Dell? Or how Wikipedia, Lumosity and Disney apply lessons they’ve learned through A/B tests to their business? This books solves these questions and then some more.