Those who know Steven Levitt and Stephen Dubner's writing will support me when I say that this is, beyond economics, a marketing book and a very entertaining one. Head over to www.freakonomics.com/books and get some more wisdom over there NOW!
Ever wonder how optimization and testing is done at Netflix, Etsy, or Dell? Or how Wikipedia, Lumosity and Disney apply lessons they’ve learned through A/B tests to their business? This books solves these questions and then some more.
HBR never plays around with fancy titles, the "HBR's 10 Must Reads" series is a MUST READ indeed. These two are gigantic pieces of wisdom in marketing and communications for anyone working in either field. You are seriously doing a disservice to your professional growth by not reading these jewels.
Mitch Joel sent me a signed copy of his previous jewel: Six Pixels of Separation, for the time of the launch of his second book I returned the favor buy buying 3 hardcover copies of Ctrl Alt Delete (all gone now). This book is a wake up call for people who are sitting waiting for the next wake to run them over, having said that, this is not a book about change management, but about change in how we live our lives and how we need to change our business models.
Jay Baer was kind enough to send me this signed copy earlier this week. Youtility deals with a new marketing model for the age of information overload and proves (with case studies) that gratitude and good will are powerful incentives to lure new customers and keep them coming back.