The difference between using black eyeliner and white eyeliner. To make your eyes look BIGGER, use highlighters and shadows to make them pop. DO NOT USE BLACK EYELINER. It will make your eyes look smaller as seen on the right side.
You would be surprised at how easy it is to make your eyes bigger with the help of eye shadow. In order to make the largest impression you should avoid dark colors as it can make your eyes appear much smaller than they actually are.