Rimmel and their marketing agency JWT have come up with an interesting campaign to promote their "Quick Dry" nail polish. The had a huge nail polish bottle pouring in the middle of the streets in London.
Lego Print Ad This is a super simple, yet super clever ad that makes use of a single image, and doesn't even use copy. It shows that Lego is more than just a toy - it's about imagination for the kids that use them.
Yet another amazing busstop advertisement. This time it is made for Caribou Coffee’s new hot breakfast sandwiches in Minneapolis. Advertising agency Colle+McVoy turned this bus shelter into an oven, with actual heat coming from the coils.
These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.