empathy map - persona creation tool?

This Empathy Map was originally created by Dave Gray (see his book Gamestorming) and is a great collaboration tool to get internal team members, stakeholder and/ or clients to get a deeper understanding of their customers / users.

This is an empathy map I created to drive out the characteristics of my buyer persona.  I used it as a handout I refer to in my 49 minute video: 5 Reasons No One Is Talking About Your Brand. You can watch the full presentation here in my Youtube channel: http://youtu.be/9YFI17S4dRc

The Ultimate Guide to the Buyer Persona EP069

A to Z of example UX docs and deliverables - UX for the masses - Great way to write your Content Model

empathy-map-645x574.jpg (645×574)

The Empathy Map helps you develop a better understanding of the environment, behavior, concerns, and aspirations that affect your supporters.

Empathy maps are a way to understand what your users are thinking and feeling when they are using your specific digital product or service. Empathy maps help build a broader understanding of the why behind user needs and actions.

Empathy maps are a way to understand what your users are thinking and feeling when they are using your specific digital product or service. Empathy maps help build a broader understanding of the why behind user needs and actions.

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