Swiss Graphic Design: Geigy
Geigy (1956). Max Schmid (1921-2000) was one of the fathers of "Swiss Design". He was art director of the Geigy design studio for 23 years where he established the famous ‘Geigy Propaganda’ department. . His work is formal and stylised but humanistic – Schmid rarely misses an opportunity to play in message or in form.