Customer journey mapping | Step 5 – The Look Back — dansalva
At this point of the customer journey mapping process, your prospects are reflecting on their decision. This is the stage where that infamous buyer’s remorse can rear its ugly head. Read the full post at dansalva.com
In Step 2 of the customer journey our potential customers start looking at all the options. And it may not just be competing products or services. They are looking for all the different ways they could address the situation.