Social Media Engagement
What’s the best way to pick the right social media to invest in, given limited resources? I’ll tell you the WRONG way: Guessing. I’ll tell you an even worse strategy: Being absent entirely. It’s 2018, and people get there information more and more from online sources. The best way to build your brand and authority is online, and social media is a huge part of being competitive today. It’s no longer okay for nonprofits to ignore social media. It may have made sense at one time; today it’s just...