Don Key is a new traditional Mexican kitchen with a vision set on creating new food experiences. Parallel's approach was to combine traditional language, wordplay, sophisticated simplicity with a natural color palette. "Don Key's name is composed of pure wordplay; 'Don' which is the Mexican folk way of saying 'Mr.' or 'Sir' and adding 'Key' at the end so that it can be read as 'Donkey'. We wanted to keep it really simple and low key with stationary and editorial work since...
