Colombia. Coffee - Place branding - Module 3 - Local and Global #befoodbocconimooc #colombia #travel #place #branding #drink #food #foodandbeverage #betabocconi

Sumérgete en su cultura y vive el proceso del café más suave del mundo; aprende desde la siembra y recolecta,

Product packaging adaptation - Value proposition management - - Module 3 - Local and Global #befoodbocconimooc #redbull #culture #adaptation #brandvisuals #valueproposition #drink #food #foodandbeverage #betabocconi

Product packaging adaptation - Value proposition management - - Module 3 - Local and Global #befoodbocconimooc #redbull #culture #adaptation #brandvisuals #valueproposition #drink #food #foodandbeverage #betabocconi

Moet & Chandon - Fondè en 1743 - Brand Positioning - Module 3 - Local and Global #befoodbocconimooc #brandorigin #brandvisuals #positioning #drink #food #foodandbeverage #betabocconi

El brindis de Scarlett Johansson La casa de champán presentó a la actriz como protagonista de una campaña en la que derrocha glamour y sensualidad.

Yogurt shouldn't be sweet!? - Sensemaking Module 3 - Local and Global #befoodbocconimooc #consumptionpractice #travel #sense #drink #food #foodandbeverage #betabocconi

Yogurt shouldn't be sweet!? - Sensemaking Module 3 - Local and Global #befoodbocconimooc #consumptionpractice #travel #sense #drink #food #foodandbeverage #betabocconi

Lindt - Origin Positioning - Module 3 - Local and Global #befoodbocconimooc #origin #history #tradition #drink #food #foodandbeverage #betabocconi

Lindt - Origin Positioning - Module 3 - Local and Global #befoodbocconimooc #origin #history #tradition #drink #food #foodandbeverage #betabocconi

The "immigrants" that shocked the Italian cuisine.  Module 3 - Local and Global  #befoodbocconimooc #globalization #travel  #drink #food #foodandbeverage #betabocconi

The "immigrants" that shocked the Italian cuisine. Module 3 - Local and Global #befoodbocconimooc #globalization #travel #drink #food #foodandbeverage #betabocconi

Product adaptation - Value proposition management - Module 3 - Local and Global #befoodbocconimooc #cheese #culture #adaptation #creamy #valueproposition #drink #food #foodandbeverage #betabocconi

Product adaptation - Value proposition management - Module 3 - Local and Global #befoodbocconimooc #cheese #culture #adaptation #creamy #valueproposition #drink #food #foodandbeverage #betabocconi

"Say cheeese" Place branding  Module 3 - Local and Global #befoodbocconimooc #place #branding #drink #food #foodandbeverage #betabocconi

"Say cheeese" Place branding Module 3 - Local and Global #befoodbocconimooc #place #branding #drink #food #foodandbeverage #betabocconi

"It remainds me home"- Molson - Canadian beer Module 3 - Local and Global #befoodbocconimooc #brandorigin #travel #drink #food #foodandbeverage #betabocconi

Este fue el primer Beer Fridge para incentivar el turismo de los Canadienses en Europa. Esta vez, el refrigerador solo se habría cuando un canadiense escaneaba su pasaporte y podía repartir cerveza a los demás

"It remainds me home"- Molson - Canadian beer Module 3 - Local and Global #befoodbocconimooc #brandorigin #travel #drink #food #foodandbeverage #betabocconi

"It remainds me home"- Molson - Canadian beer Module 3 - Local and Global #befoodbocconimooc #brandorigin #travel #drink #food #foodandbeverage #betabocconi


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