One of the biggest threats to traditional retail is "showrooming", where consumers check out products in a store, but then go online to buy. Mobile devices have made prices fully transparent to

One of the great marketing campaigns from the 2012 Olympics didn't come from an official sponsor. It came from a headphone brand called Beats by Dr. Dre. The Beats brand customized headphones in

Feature creep is the ongoing addition of new features, over-complicating the original idea. It often comes from committees making compromises. It seems like there's always room for one more feature.

Brand loyalty can be pretty fickle. Marketers often overestimate the motivations of their brand loyalists and how prominent their brands are in their consumers' lives.

Many brands place far more emphasis on new customer acquisition than on customer retention. Yet it costs five times more to attract a new customer than to retain an existing customer. According to

The Official Dilbert Website featuring Scott Adams Dilbert strips, animation, mashups and more starring Dilbert, Dogbert, Wally, The Pointy Haired Boss, Alice, Asok, Dogberts New Ruling Class and more.

The Official Dilbert Website featuring Scott Adams Dilbert strips, animation, mashups and more starring Dilbert, Dogbert, Wally, The Pointy Haired Boss, Alice, Asok, Dogberts New Ruling Class and more.

Most corporate apologies sound the same. They're driven more by risk management than by empathy. That's why genuine corporate apologies are so surprising, and powerful. Apple CEO Tim Cook's apology

The marketer's toolkit isn't complete without Maslow's Hierarchy of Needs, a theory of what motivates people. The gist is that as our more basic needs are satisfied, we look for fulfillment

The Official Dilbert Website featuring Scott Adams Dilbert strips, animation, mashups and more starring Dilbert, Dogbert, Wally, The Pointy Haired Boss, Alice, Asok, Dogberts New Ruling Class and more.

The Official Dilbert Website featuring Scott Adams Dilbert strips, animation, mashups and more starring Dilbert, Dogbert, Wally, The Pointy Haired Boss, Alice, Asok, Dogberts New Ruling Class and more.

The Official Dilbert Website featuring Scott Adams Dilbert strips, animation, mashups and more starring Dilbert, Dogbert, Wally, The Pointy Haired Boss, Alice, Asok, Dogberts New Ruling Class and more.

So how long would you recommend me working here before I go find a job in a company I actually like?

The Official Dilbert Website featuring Scott Adams Dilbert strips, animation, mashups and more starring Dilbert, Dogbert, Wally, The Pointy Haired Boss, Alice, Asok, Dogberts New Ruling Class and more.

The Official Dilbert Website featuring Scott Adams Dilbert strips, animation, mashups and more starring Dilbert, Dogbert, Wally, The Pointy Haired Boss, Alice, Asok, Dogberts New Ruling Class and more.