AFSI: Image/ Video Treatment
Image/Video treatment - Successful approaches to image and video use
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This website demonstrate the power of interactivity WITHOUT scrolling. You learn everything you need to know by watching the witty video. From there, you're given two distinct portals by which to view the site.
This is a very unique way of using hero images but using the half/screen overlay is creating some visual interest on the website. It's not exactly "never seen before" but it is different.
This website's image treatment is using stock photos, but they looks a lot more appealing and custom with this blue overlay. I could see Amtrust using this black & white/ blue/ high contrast treatment of images in their own site because it's very clean, focused, professional, but also visually interesting.
This snapshot is taken from the Sabian Cymbals website. I believe this block treatment adds yet another way to present information in a non-traditional matter (i.e. 2 blocks over-top a hero image).
http://wms.or.jp/ Another example of Illustration based web layout. I can see this translating well with the layout that is already established-- because of the subsections underneath the hero image.