Andrés Gaviria

Andrés Gaviria

Andrés Gaviria
More ideas from Andrés
Components:  Packaging:light(compact rectangular standard form). Not very innovative.  Set:Bright red color(reminder of warm family atmosphere). Writing "Familial" & 3 cups -> evoke targeted segment. Picture of Grandma alludes to values of conservative french family. Functions:  Technics: Easy to store & transport, good protection.  Communication: Attractive colour; same initial graphic (brand recognition). Traditional brand (story-telling), affordable, good grandma's coffee, friendly moment

Components: Packaging:light(compact rectangular standard form). Not very innovative. Set:Bright red color(reminder of warm family atmosphere). Writing "Familial" & 3 cups -> evoke targeted segment. Picture of Grandma alludes to values of conservative french family. Functions: Technics: Easy to store & transport, good protection. Communication: Attractive colour; same initial graphic (brand recognition). Traditional brand (story-telling), affordable, good grandma's coffee, friendly moment