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Top Online Reputation Management Tips for Brand Marketers
You should never underestimate the cost of a poor reputation. For example, Sorensen recently estimated one venture was losing nearly $2 million a year in sales because of negative search engine results. The company confirmed his estimates were accurate — but low.
Modern Marketing Conception: This infographic illustrates the sensitive balance of modern marketing as a process between artistic and scientific approach. Sometimes it's just a matter of creativity, intuition or even taste, some other it's more in strategy, tactics or data analysis. But at the end it tends to be a mix of both.